2024 Jeep Wrangler vs. 2024 Ford Bronco
Posted on April 17, 2025
When it comes to off-road adventures, two names stand above the rest—the 2024 Jeep Wrangler and the 2024 Ford Bronco. These legendary SUVs are built for thrill-seekers, offering rugged design, powerful performance, and unbeatable capability on even the toughest terrains.
But which one is the better fit for you? The Wrangler and Bronco each bring their own strengths, from advanced 4×4 systems to high-tech off-road features.
In this head-to-head comparison, we’ll break down their key specs, performance, and unique advantages to help you decide which adventure-ready SUV suits your lifestyle best.
Price and Value
When it comes to getting the most for your money, the 2024 Jeep Wrangler offers better value than the Ford Bronco. With a lower starting price and exclusive perks, the Wrangler provides more affordability without sacrificing capability.
| Model | Starting Price | Top Trim Price | Complimentary Maintenance | Roadside Assistance |
| 2024 Jeep Wrangler | $43,877 (Sport) | $121,888 (Rubicon 392 Final Edition) | 2 years of free oil changes & tire rotations (Jeep Wave Program) | 5 years/100,000 kilometers |
| 2024 Ford Bronco | $40,790 (Big Bend) | $51,290 (Badlands) | No free scheduled maintenance | 5 years/100,000 kilometers |
Both SUVs offer roadside assistance, but the Jeep Wrangler adds extra value with complimentary service perks and extended package trials, making it a smarter long-term investment.
Reliability and Quality
The 2024 Jeep Wrangler stands out for its reliability and build quality, making it a more dependable choice over the Ford Bronco. While both SUVs offer rugged durability, the Wrangler has proven itself with better rankings in industry studies.
| Model | J.D. Power 2024 Dependability Study | J.D. Power 2023 Initial Quality Study | Warranty Coverage |
| 2024 Jeep Wrangler | Not ranked in top 3 | Ranks 3rd in segment (tie) | 3 years/60,000 km (basic), 5 years/100,000 km (powertrain) |
| 2024 Ford Bronco | Not ranked in top 3 | Not ranked in top 3 | 3 years/60,000 km (basic), 5 years/100,000 km (powertrain) |
The Jeep Wrangler secured a top-three ranking in the 2023 J.D. Power Initial Quality Study, reflecting fewer issues reported by owners in the first 90 days.
The Bronco, on the other hand, did not make the top three in either the Initial Quality or Dependability studies, suggesting a higher likelihood of early problems.
Both models offer the same warranty coverage, but with Jeep’s proven track record, the Wrangler offers more confidence in long-term reliability.
Performance and Efficiency
The 2024 Jeep Wrangler offers more engine choices and better fuel efficiency than the Ford Bronco, making it the more versatile option for performance and economy.
| Model | Engine Options | Horsepower Range | Fuel Efficiency (MPG/MPGe Combined) | Transmission Choices |
| 2024 Jeep Wrangler | 3.6L V6, 2.0L Turbo I4, 6.4L V8, 4xe PHEV | 270-470 hp | 14-49 MPGe | 6-speed manual, 8-speed automatic |
| 2024 Ford Bronco | 2.3L Turbo I4, 2.7L Turbo V6, 3.0L Twin-Turbo V6 | 300-418 hp | 15-20 mpg | 7-speed manual, 10-speed automatic |
The Wrangler offers a wider range of powertrain options, including a fuel-efficient plug-in hybrid (4xe) that delivers 49 MPGe and 33 kilometers of electric range, giving it a clear advantage in efficiency.
In contrast, the Bronco’s most fuel-efficient engine only reaches 20 mpg combined. For power, the Wrangler’s 6.4L Hemi V8 (470 hp) outperforms the Bronco’s strongest 3.0L twin-turbo V6 (418 hp).
With more transmission choices and a balance of power and efficiency, the Wrangler proves to be the better all-around performer.
Model Range
Both the 2024 Jeep Wrangler and 2024 Ford Bronco offer a wide range of configurations, including two-door and four-door options, soft-top and hardtop choices, and multiple engine selections.
Each model also has rugged off-road trims—the Wrangler Rubicon lineup for Jeep and the Bronco Badlands and Raptor for Ford. However, when it comes to variety and innovation, the Wrangler takes the lead.
| Model | Trim Levels | Engine Choices | Hybrid Option? | Entry-Level Price |
| 2024 Jeep Wrangler | 8 Trims | 4 Options (including PHEV) | Yes (Wrangler 4xe PHEV) | $43,877 (Sport trim) |
| 2024 Ford Bronco | 9 Trims | 3 Options | No Hybrid Available | $40,790 (Big Bend trim) |
The biggest advantage of the Wrangler is its 4xe plug-in hybrid model, which Ford does not offer in the Bronco lineup. The Wrangler 4xe is one of the best-selling PHEVs models, offering both fuel efficiency and off-road power.
Additionally, the Wrangler has a lower starting price, making it the more affordable choice for buyers looking for a budget-friendly off-road SUV with plenty of customization options.
Fuel Economy
Both SUVs get around 20 mpg combined in their standard four-cylinder and V6 models. The Bronco Sasquatch off-road package drops to about 17 mpg, similar to the Wrangler’s Rubicon 392 (14 mpg).
| Model | Base 4-Cylinder MPG | V6 MPG | Hybrid Option? | Best MPG |
| 2024 Jeep Wrangler | 21 mpg combined | 20 mpg combined | Yes (Wrangler 4xe PHEV) | 49 MPGe (4xe) |
| 2024 Ford Bronco | 20 mpg combined | 20 mpg combined | No Hybrid Available | 20 mpg combined |
However, the Wrangler 4xe plug-in hybrid is a game-changer, offering 33 kilometers of electric range before switching to gas, with a combined 49 MPGe rating.
Some owners even exceed that range, allowing them to complete short trips on electricity alone. The Bronco has no hybrid option, making the Wrangler the more fuel-efficient and eco-friendly choice for those who want off-road capability.
Infotainment and Technology
When it comes to infotainment and technology, the 2024 Jeep Wrangler and 2024 Ford Bronco are evenly matched, offering modern features and off-road-focused tech.
| Feature | 2024 Jeep Wrangler | 2024 Ford Bronco |
| Touchscreen Size | 12.3-inch (Uconnect 5) | 12-inch (Sync 4) |
| Smartphone Integration | Wireless Apple CarPlay & Android Auto | Wireless Apple CarPlay & Android Auto |
| Navigation | Available with real-time traffic | Available with voice control |
| Premium Audio | 8-speaker Alpine system (optional) | 10-speaker B&O system (optional) |
| Wi-Fi Hotspot | Yes (connects up to 8 devices) | Yes (3-month or 3GB trial) |
| Off-Road Tech | Off-Road Trail Guides (2-year trial) | Off-Road Hero Switches (lockers, sway-bar disconnect, trail turn assist) |
Both SUVs offer large touchscreens, smartphone connectivity, premium audio, and built-in Wi-Fi.
The Wrangler stands out with its Off-Road Trail Guides, providing access to over 200 off-road destinations, while the Bronco counters with Off-Road Hero Switches, making it easier to engage off-road settings on the go. Ultimately, both vehicles offer cutting-edge infotainment and off-road tech.
Safety and Driving Assistance
Both the 2024 Jeep Wrangler and 2024 Ford Bronco offer a solid range of safety and driver assistance features, but their availability depends on the trim level.
| Feature | 2024 Jeep Wrangler | 2024 Ford Bronco |
| Forward-Collision Warning & Automatic Emergency Braking | Standard on most trims (except base Sport) | Standard on most trims (optional on base trims) |
| Blind-Spot Warning & Rear Cross-Traffic Warning | Optional (Jeep Safety package) | Optional on lower trims, standard on higher trims |
| Lane-Keeping Assistance | Not available | Optional on lower trims, standard on higher trims |
| Adaptive Cruise Control | Available on most trims | Available with High/Lux package |
| Backup Camera | Standard | Standard |
| NHTSA Safety Rating | Not available yet | Not available yet |
| IIHS Top Safety Pick? | No | No |
Both SUVs provide key safety features, but buyers may need to opt for higher trims or add-on packages to get advanced driver aids. The Bronco offers lane-keeping assistance, which the Wrangler lacks, while the Wrangler provides adaptive cruise control on more trims.
Comfort and Utility
When it comes to comfort and utility, the 2024 Ford Bronco has an edge over the 2024 Jeep Wrangler.
| Feature | 2024 Jeep Wrangler | 2024 Ford Bronco |
| Seating Comfort | Cloth seats standard, leather on higher trims | Vinyl or cloth standard, leather optional |
| Front Seat Adjustability | Up to an 8-way power-adjustable driver’s seat | Up to 10-way power-adjustable driver’s seat |
| Rear Seating | Cramped in the two-door model | More spacious in the four-door model |
| Cargo Space (Two-Door) | 12.9 cu. ft. behind seats, 31.7 cu. ft. max | 22.4 cu. ft. behind seats, 52.3 cu. ft. max |
| Cargo Space (Four-Door) | 31.7 cu. ft. behind seats, 72.4 cu. ft. max | 35.6 cu. ft. behind seats, 83 cu. ft. max |
| Hose-Out Interior | No | Available on some trims |
Both SUVs offer removable doors and roof options, but the Bronco provides more cargo space in both two-door and four-door versions, making it the better option for storage and practicality. It also has more rear-seat room, which is helpful for passengers.
For extra convenience, higher-trim Broncos offer a more adjustable driver’s seat and even a hose-out interior, perfect for off-road adventures.
Choosing the 2024 Jeep Wrangler: A Clear Winner Over the Ford Bronco
Both the 2024 Jeep Wrangler and 2024 Ford Bronco are excellent off-road SUVs, but the Wrangler takes the lead when it comes to legendary performance, rugged durability, and unmatched customization options.
With its proven 4x4 capability, iconic design, and advanced off-road technology, the Wrangler is built for true adventure seekers. If you're looking for a vehicle that’s tough, reliable, and ready for anything, the 2024 Jeep Wrangler is the way to go.
At CarHub North York Chrysler, we offer a wide selection of Jeep Wrangler models to match your style and driving needs. Visit us today to explore our lineup and take one for a test drive!
Your next adventure starts with a Jeep—find yours at CarHub North York Chrysler!